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Work/iPhone

Potential

Say who you want to become. It gives you today's steps.

  • 2026 – now
  • In development
  • iOS
  • Co-founder, design & engineering
1 / 8The first screen: who do you want to become?

Try it

Day 10%

of your potential reached

  • Read 10 pagesReader
  • Ship one small featureFounder
  • Run 2 kmAthlete

Rookie

Tap 📷 to add proof, then press and hold.

You tell it who you want to become, out loud. It turns that into a path with a deadline, checkpoints, and a few steps each day that get harder as you do.

Every step needs photo proof and a press-and-hold to complete, your avatar levels up as you go, and the apps you pick stay locked until the day is done. I’m building it with a co-founder, for young founders first.

How it works

  • Who do you want to become? The first screen asks, and you answer out loud.
  • Up to three identities. Pick who you’re working towards; each gets its own path.
  • A path with a deadline. Your answer becomes checkpoints and a date, not a vague goal.
  • Today’s steps. A few each day, getting harder as you do.
  • Proof, then hold. A photo for every step, then a press-and-hold to mark it done. No tick boxes.
  • A character that grows. Your avatar levels up through tiers, from Rookie to Elite and on to Legend, as you keep going.
  • Locked until it’s done. The apps you choose stay locked by Screen Time until the day’s steps are finished.

The story so far On the timeline →

Oct 10, 2026✦

Scaffolded

Design system, onboarding screens 1 to 8, sign-in.

The first day: a design system, the first eight onboarding screens and sign-in.

Scaffolded
Oct 11, 2026

Week 2

The goal engine, the Today screen, photo proof and hold to complete.

The goal engine that turns who you want to become into a path, the Today screen, photo proof for each step, and the press-and-hold to complete it.

Week 2

Follow Potential as it’s built

New moments land on the timeline first, and the big ones in the newsletter.