Work/iPhone
Potential
Say who you want to become. It gives you today's steps.
- 2026 – now
- In development
- iOS
- Co-founder, design & engineering
Try it
Day 10%
of your potential reached
- Read 10 pagesReader
- Ship one small featureFounder
- Run 2 kmAthlete
Rookie
Tap 📷 to add proof, then press and hold.
You tell it who you want to become, out loud. It turns that into a path with a deadline, checkpoints, and a few steps each day that get harder as you do.
Every step needs photo proof and a press-and-hold to complete, your avatar levels up as you go, and the apps you pick stay locked until the day is done. I’m building it with a co-founder, for young founders first.
How it works
- Who do you want to become? The first screen asks, and you answer out loud.
- Up to three identities. Pick who you’re working towards; each gets its own path.
- A path with a deadline. Your answer becomes checkpoints and a date, not a vague goal.
- Today’s steps. A few each day, getting harder as you do.
- Proof, then hold. A photo for every step, then a press-and-hold to mark it done. No tick boxes.
- A character that grows. Your avatar levels up through tiers, from Rookie to Elite and on to Legend, as you keep going.
- Locked until it’s done. The apps you choose stay locked by Screen Time until the day’s steps are finished.
The story so far On the timeline →
Scaffolded
Design system, onboarding screens 1 to 8, sign-in.
The first day: a design system, the first eight onboarding screens and sign-in.

Week 2
The goal engine, the Today screen, photo proof and hold to complete.
The goal engine that turns who you want to become into a path, the Today screen, photo proof for each step, and the press-and-hold to complete it.

Follow Potential as it’s built
New moments land on the timeline first, and the big ones in the newsletter.